by Susan Elford | Nov 13, 2025 | Success
It’s that time of year! The time of year when your email box is filling up with the idea of planning the next year, when managers are busy with performance reviews and when you might be so buried in getting the holiday season planned for everyone you’re already losing... 
by Susan Elford | Oct 17, 2025 | Career, Success
Boundaries. Comfort zones. Edges. These words have circled around me for years — in my work, in my coaching, and in my life as a mother. For so long, I believed my job was to create comfort — for my clients, my family, and especially for my two girls. I was the soft... 
by Susan Elford | Sep 17, 2025 | Career, Success
In my research around imposter syndrome in female leaders, I had a huge ‘aha’ this week – we think of imposter syndrome and burnout as separate issues – when in fact they are deeply intertwined. Think about it – when you’re not feeling confident, what’s your go... 
by Susan Elford | Aug 13, 2025 | Happiness, Leadership, Success
*Originally published Feb 2017, updated August 2025 I remember the day I watched my 11-year-old step onto the stage at her music recital with confidence.She had two performances – one voice, one piano. The auditorium was full of expectant parents and other... 
by Susan Elford | Jul 17, 2025 | Career, Success, Work / Life Balance
This week, a client was frustrated by low engagement with her newsletter. “When did you send it?” I asked. She paused: “July 4th.” In fairness, while this is a national American holiday, most of her audience is Canadian. July 1st is Canada Day. July 5th was the... 
by Susan Elford | Apr 24, 2025 | Business, Career, Leadership, Success
Originally published in 2018. Updated for 2025. We’re coming up on iceberg season again. Up and down Iceberg Alley – the stretch of coastline from Labrador to the northeast shores of Newfoundland – colossal chunks of ice are once again drifting past. For locals,...
