by Susan Elford | Jul 13, 2024 | Business, Career, Featured
Exploring Life’s Next Chapter: Is it Time for an Adventure? The topic of your next career move has been coming up a lot lately in my world. Many of my friends and colleagues are entering a phase of life with children in their later years of Grade School or choosing...
by Susan Elford | Jun 15, 2024 | Business
When you started your first business, did you ever imagine it would be a business failure? Most service-based entrepreneurs go into starting their first business with stars in their eyes and a vision of success that doesn’t even consider it won’t go exactly as...
by Susan Elford | May 8, 2024 | Business
Starting Your Own Business: A Woman’s Guide to Transition from Employee to Entrepreneur The emotional toll of working in a job that is silently (or not so silently) killing you on the inside is the one topic that’s usually not shared around the proverbial water cooler...
by Susan Elford | Apr 11, 2024 | Business
Think of the last time you heard a keynote speech at an event. What did you remember from it? Did you remember what they were selling? Did you remember what they were wearing? Or did you remember the stories they told? Unless I take notes, I find I remember one or two...
by Susan Elford | Jan 18, 2024 | Business
Hint: Understanding your target audience is key! You might think that because I have a background in communications and marketing, creating a marketing strategy for my own business comes easily. The thing is, the marketing platforms and ways of reaching people have...
by Susan Elford | Sep 11, 2023 | Business
When I began offering coaching to business startups and corporate executives, many of them would request in-person sessions. Of course, I accommodated that as much as I could, but coaching in-person can be time consuming with travel time involved, and consequently...
