by Susan Elford | Aug 18, 2026 | Career, Confidence, Featured, Leadership
I’ve been thinking a lot about ancestral heritage lately. It’s a common theme for me when I return to my homeland every summer. There’s something about having my feet on the soil where generations of my family once stood — and where we still stand... 
by Susan Elford | May 21, 2026 | Career, Confidence, Leadership
When the Story Stops Making Sense Sometimes crisis is not the event itself, but the moment you realize the old story no longer fits. Last week, I had the opportunity to attend a coaching workshop about the use of story in coaching. One idea has stayed with me ever... 
by Susan Elford | Mar 17, 2026 | Career, Confidence, Leadership
A Stage Many Ambitious Women Experience But Few Talk About. There’s a strange stage almost no one talks about. It’s that space in between being employed and knowing there’s something more or different for you and → having the courage to do something about it. It’s the... 
by Susan Elford | Oct 17, 2025 | Career, Success
Boundaries. Comfort zones. Edges. These words have circled around me for years — in my work, in my coaching, and in my life as a mother. For so long, I believed my job was to create comfort — for my clients, my family, and especially for my two girls. I was the soft... 
by Susan Elford | Sep 17, 2025 | Career, Success
In my research around imposter syndrome in female leaders, I had a huge ‘aha’ this week – we think of imposter syndrome and burnout as separate issues – when in fact they are deeply intertwined. Think about it – when you’re not feeling confident, what’s your go... 
by Susan Elford | Jul 17, 2025 | Career, Success, Work / Life Balance
This week, a client was frustrated by low engagement with her newsletter. “When did you send it?” I asked. She paused: “July 4th.” In fairness, while this is a national American holiday, most of her audience is Canadian. July 1st is Canada Day. July 5th was the...
