What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship


Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

Join me on my journey to build a deeply satisfying life.


Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.


  • Accelerate! Your Visibility is a full-day, deep dive with my favourite industry experts on how to boost your visibility and build your business through PR, social media and an authentic brand presence. It’s all happening LIVE with me and my two guest speakers, Colleen Davis and Jonathan Christian, on Friday,...
  • If you’re an emerging solo-entrepreneur or small business owner who wants to grow your business in community with other like-minded entrepreneurs, registration for the Fall Mastermind will open in July. Message me for complimentary conversation to find out if this program is a good fit for you. Building and marketing...
  • This Friday, April 23, Accelerate! Your Visibility will teach you three powerful ways you can increase your business visibility using tools that you can implement tomorrow, to demonstrate your value to your ideal clients. When you join me for this CEO Day you’ll come away with the knowledge, the skills...
  • One of the things that has gotten me through the last year, and through this time of deep loss of connection and living life the way we used to know it, is to meditate. Those who have known me a long time may be surprised by this, as the...
  • Your friend “bubble” likely includes a fair number of people, and you may have found yourself in deeper connection with the ones who live with you and those you chose to have in your bubble over the past year. Who do you miss the most? What connections might you have...
  • Last chance to register for tomorrow’s presentation on mental fitness! Learn how to improve your mental health, relationships, and your success in work and life through growing your mental muscles. Save your spot now in the link in bio. See you tomorrow! . . . #PQ #positiveintelligence #webinar #mentalhealth #mentallfitness #relationships #success #work #life #coach...
  • Join me on April 15 at noon for a FREE webinar on how you can improve your mental health, your relationships and your success in work and life through growing your mental muscles. This work has been life-changing for me and I’d love to share it with you. The opportunity is...
  • My new Align YOU program was inspired by the bold action the members of The Align Retreat made before we parted ways. So often we come away from these magical weekend experiences inspired yet may not follow through with the commitments we made to ourselves. This six-week program will...
  • Which groups of acquaintances serve you and which ones seem to take more effort than they’re worth? For those in business, I recommend going deeper with those groups that are the best fit for this stage of your business journey. Who do you long to serve? Which organizations are filled...
  • Do you know your PQ? This body of work by Shirzad Charmin has uncovered so many layers of understanding for me. Watch for news of a complimentary presentation I’m putting together to introduce my community to the incredible insights that await those who participate. There’s a free assessment you can take...

Got a Career, a Business, a Busy Life...
and looking to get the most out of every day?

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I share regular emails with my best articles, books I love, podcasts I enjoy, and ideas I'm sharing with my clients. Designed for the successful, creative, career and business-loving woman who wants it all... even at the same time.

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Free Training: Personal Balance Equation

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Free Workbook: How-To Guide to Get Your Business PR Ready

Free Workbook: How-To Guide to Get Your Business PR Ready


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