What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship

WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP

Do you have the courage to make the right decisions?

Do you have the courage to make the right decisions?

The decision-making tool that absolutely changed my life. Decision-making. We make countless decisions every day. What shall I have for breakfast? Will I go to the gym or not? Who’s picking up the kids from school? Where shall we go on holidays? Is online or in-person...

What has the Pandemic Taught You About Your Work?

What has the Pandemic Taught You About Your Work?

6 Steps to Uncovering Your Next Best Career or Business Path When the Covid-19 Global Health Pandemic hit in early 2020, I noticed something interesting with my current coaching clients. They typically fell into one of three categories: 1) Women in Career: Their lives...

Help Your Referral Network Help You

Help Your Referral Network Help You

5 ways You can Activate your Network to Build your Business and Get More Clients “If I’m being honest, I’m suffering from a bit of FOMO,” said one of my clients recently in a coaching session. “I get a bit jealous when I see other people being successful. What’s wrong...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

Award-Winning
PUBLIC RELATIONS STRATEGY

Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

 @susanelfordbiz

  • Here in Alberta it's already starting to get a little crisp in the evenings. We're known for our short hot summers and our long cold winters. The season of Fall is usually a heartbeat. And I relish every minute of it. What do you love about the changing of...
  • For this week's Friday Funday pick, my vote is for Come From Away, newly released on Apple TV+. I know the 20th Anniversary of 9/11 was last week, however this Broadway Musical was released last Friday and it is AWESOME! I also watched Hamilton on Disney and this one...
  • It's been said that there's a "time to hustle" and "a time to shine." But when's the time to breathe? I find if I don't carve out time in my calendar year to reconnect with what the best next steps are for my business and for my life, I may...
  • You might notice you need to change things up but you don't want to change. It might happen when your child heads off to university and you've noticed you have more leftovers or the leftovers are no longer being eaten. But something is going to have to change to...
  • My free training: How to Become a Courageous Decision-Maker is coming up tomorrow. Have you been trying to decide if you should attend or not? Then you should definitely attend! lol In 60 short minutes I’ll teach you: ➡️How your decision-making style is showing up in your life and the signs that...
  • Having trouble making decisions these days? Join me on September 15th 11.30-1pm MST for a life-changing event to close the gap between who you are and the life you truly want to live. What's in between you and your next big adventure? Register at the link in bio. #align #decisions #leadership . . . #success...
  • As soon as my teachers started asking us "what we wanted to do with our lives" when I was in grade school, I started getting worried. How was I supposed to know? The rest of your life is a long time! And while I made many decisions along the way,...
  • It's Friday Funday! Do you make sure to carve time into your calendar each week for FUN? Last week I went to the Beyond Van Gogh exhibit in Calgary not once, but twice! Once for Sunday morning yoga and the other with my family. It's pure moving, artisitic, immersive, magic....
  • I find that most people make decisions in four ways: 1️⃣They are quick to respond and know easily and clearly the answers to most questions 2️⃣They are quick to respond yet aren’t happy long-term with the decision 3️⃣They weigh the pros and cons and move forward from there 4️⃣They think, and think and...
  • What does Work/Life Balance mean to you? Many years ago, I launched my first business - Elford Communications - to claim more work/life balance in my life. I was on a mission to pack as much as I could into my day while achieving in my work and achieving at...

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Free Workbook: How-To Guide to Get Your Business PR Ready

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