What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship

WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP

What has the Pandemic Taught You About Your Work?

What has the Pandemic Taught You About Your Work?

6 Steps to Uncovering Your Next Best Career or Business Path When the Covid-19 Global Health Pandemic hit in early 2020, I noticed something interesting with my current coaching clients. They typically fell into one of three categories: 1) Women in Career: Their lives...

Help Your Referral Network Help You

Help Your Referral Network Help You

5 ways You can Activate your Network to Build your Business and Get More Clients “If I’m being honest, I’m suffering from a bit of FOMO,” said one of my clients recently in a coaching session. “I get a bit jealous when I see other people being successful. What’s wrong...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

Award-Winning
PUBLIC RELATIONS STRATEGY

Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

 @susanelfordbiz

  • Well, that was fun! Recently I wrapped up the latest round of the Accelerate! Mastermind for new and emerging entrepreneurs in growth and design mode. On this occasion we hosted guest speaker, Colleen Davis, Brand Magician, to our virtual stage to speak to us about creating an authentic brand...
  • Most of my clients come to me to navigate decisions in their small businesses and their careers. That being said, you might be surprised how many of these decisions are wrapped up in emotion and with things seemingly unrelated to the actual decision at hand. Separating fact from feeling...
  • New podcasts are popping up all over the place. It’s a great way for the small business owner to get the word out about a topic or their branded content as well as activate new networks of potential clients. I recently had the pleasure of being featured on Lindsay Recknell’s...
  • Your overpacked calendar isn’t doing you any favours. You need to claw back some of the time you’ve been giving away and give it back to yourself. Learn about creating space in your calendar for you. Link in bio. . . . #acceleratemastermind #leadyourtotallife #mybalanceequation #leadershipcoach #worklifebalance #success #lifecoach #calgary #yyc #businesscoach #solopreneur #businessowner...
  • It’s backed by science that taking frequent short breaks – even just 60 seconds at a time – throughout your day can reduce stress and improve performance. Check out some tips to cope with the “languishing” virtual fatigue of screen time. Link in bio. . . . #leadyourtotallife #mybalanceequation #leadershipcoach #worklifebalance #success #lifecoach #lifebalance...
  • I've been coaching for a long time. I've been a consultant for even longer. When you become a coach after being a consultant, you have to keep an eye to the dangerous slip of "advising" over "coaching." Coaching, in its pure form, means you are asking your client powerful...
  • Did you know that new clients are 70% more likely to say “yes” if they have been referred to you by soneone they trust? The power of the referral cannot be underestimated. For 19 years I've built a solopreneur business primarily based on referrals. If you are building a coaching...
  • Thank you Lindsay for the opportunity to speak about something I love: going on holidays!! They are an important part of your personal and business growth plan. What are you doing to make sure you carve out time to recharge this summer? #holidaytime #recharge #summervibes
  • I would dearly love to hold my bi-annual Align Retreat in person this fall. Mark your calendars for now and I’ll be in touch to confirm if we’re a go! ➡️ Oct 14-17, 2021 The Align Retreat is for the ambitious woman who is craving a bigger vision for her life...
  • I can attest to the fact that when I force myself to take two-minute breaks, I can return to my screen with a renewed focus and a refreshed mind. Read up on the importance of taking breaks throughout your day. Link in bio. . . . #acceleratemastermind #leadyourtotallife #mybalanceequation #leadershipcoach #worklifebalance #success #lifecoach #calgary...

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Free Training: Personal Balance Equation

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Free Workbook: How-To Guide to Get Your Business PR Ready

Free Workbook: How-To Guide to Get Your Business PR Ready

 

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