What’s Next For YOU?
Are you doing all the right things in your work and life… yet something’s missing?
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Personal Leadership Coaching
WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP
Celebrating your accomplishments isn’t boasting if it’s based on fact! As I write this, I am basking in the afterglow of an incredible weekend. This past weekend I hosted a 2.5 day virtual retreat for a group of the most amazing women who showed up and played, all...
Instead of adding to your to-do list, put yourself on it. Have you ever been in a place where you wanted to scream “Stop the world I want to get off!?!” That place of frustration, perhaps even panic, and very likely burn-out? That place that today perhaps looks like...
In remembrance of my Dad In this week’s post, I indulge in a remembering of my father, Douglas Laite, who passed away on November 13, 2020. I dive into the cool waters of the small lake - or pond, as we call it - in front of my parents' cabin and head for the island...
Make 2021 a year you’re excited to wake up to. As we close out a year I’m confident NO ONE wants a repeat of, it’s time to lay the groundwork to envision a new year. A year focused on the outcomes we’d like to create. A year fueled by the experiences we’d like to...
Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?
These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!
Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.
PUBLIC RELATIONS STRATEGY
Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.
Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.
Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.
Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.