What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

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Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship

WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP

Forever Home

Forever Home

In remembrance of my Dad In this week’s post, I indulge in a remembering of my father, Douglas Laite, who passed away on November 13, 2020. I dive into the cool waters of the small lake - or pond, as we call it - in front of my parents' cabin and head for the island...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

Award-Winning
PUBLIC RELATIONS STRATEGY

Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

 @susanelfordbiz

  • Sometimes there's a thought leader or article that takes the online world by storm. One that caught my eye this month was an article by Adam Grant that named what many of us are experiencing at this stage of the global health pandemic. He called it "languishing." In this month's...
  • What do you need to do to nurture yourself? Think a daily meditation or gratitude practice. Think daily exercise and healthy eating. Think meaningful connection that nurtures your soul. The positive effects of these nurturing acts will last long after the activity is over. . . . #acceleratemastermind #leadyourtotallife #mybalanceequation #leadershipcoach #worklifebalance #success #lifecoach...
  • Thank you! "You like me! You really like me!" as Sally Field famously said when winning an Oscar all those years ago. As many of us do, I have a love/hate relationship with social media. And I am not an early adopter - I started my Instagram account about...
  • When group or online programs just don’t cut it, it’s time to get that VIP one-on-one time with a coach who’s been there, who gets it, and who is dedicated to your success. My private coaching practice specializes in championing women to uncover, design and build successful careers and...
  • I know this can be difficult, but when you intentionally choose to surround yourself with those who are life-giving and affirming, my experience is you feel better, stronger, more positive and frankly, happier. Surround yourself with those in your world who SEE you or who long to see you. More...
  • I’ve recommended Rising Strong by Brene Brown before (link in bio) — however it’s well worth recommending again, especially as we talk about resilience. As Brown says, “resilience is more available to people curious about their own line of thinking and behaving.” The more you know yourself, the more you...
  • And even if we thought we were resilient before this, the sheer length of time we have endured in this pandemic to date, means we are all needing more resilience than we’ve ever needed before. How, can we increase our energy stores so we can find the energy needed to...
  • Take your time rebuilding connections knowing that the person you are today is different than the person you used to be a year ago. How many of us have already gone too far down the continuum of aloneness? We may think we no longer need people when really, it’s time...
  • This is what my coach said to me this week (yes, a coach needs a coach. If your coach doesn't have a coach - ask them why!) A high-performing, high-achiever like myself can be all go, all the time. I'm kind of anti-pandemic, you know? So when I feel...
  • We are upsetting people all over the place without purposefully doing it and we don’t know why. If you find people are snapping at you, consider that it really isn’t you, it’s them. They have so much going on that you don’t know about and they are operating on...

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I share regular emails with my best articles, books I love, podcasts I enjoy, and ideas I'm sharing with my clients. Designed for the successful, creative, career and business-loving woman who wants it all... even at the same time.

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Free Workbook: How-To Guide to Get Your Business PR Ready

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