What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship

WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP

Do you have the courage to make the right decisions?

Do you have the courage to make the right decisions?

The decision-making tool that absolutely changed my life. Decision-making. We make countless decisions every day. What shall I have for breakfast? Will I go to the gym or not? Who’s picking up the kids from school? Where shall we go on holidays? Is online or in-person...

What has the Pandemic Taught You About Your Work?

What has the Pandemic Taught You About Your Work?

6 Steps to Uncovering Your Next Best Career or Business Path When the Covid-19 Global Health Pandemic hit in early 2020, I noticed something interesting with my current coaching clients. They typically fell into one of three categories: 1) Women in Career: Their lives...

Help Your Referral Network Help You

Help Your Referral Network Help You

5 ways You can Activate your Network to Build your Business and Get More Clients “If I’m being honest, I’m suffering from a bit of FOMO,” said one of my clients recently in a coaching session. “I get a bit jealous when I see other people being successful. What’s wrong...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

Award-Winning
PUBLIC RELATIONS STRATEGY

Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

 @susanelfordbiz

  • Discover the unique journey of Canadian #entrepreneurs through their stories that show their ambitions, their engagement and the challenges they have to face. Tap the link in the bio to...
  • Are you thinking of quitting your office job to start your own business? Here are some things you need to put in place before you quit your job: 1. Your Business Idea 2. Gather information about competitors in your field 3. How will you stand out? What will be different...
  • Finding accomplishments to celebrate every day can be difficult to do. What’s more, it seems to rarely have a culturally accepted place to share these seemingly self-indulgent accolades. Here are 3 key things that may be holding you back from sharing your successes: 1️⃣Guilt 2️⃣Cultural Norms 3️⃣Owning Your Worth Tap the link in the...
  • #motivationmondays #thanksgiving
  • It's been two long years since I hosted a big crowd around my table for Canadian Thanksgiving. How I look forward to the day when we can gather in big crowds around this table again. This year I am thankful for: 🍁 my health 🍁 my family 🍁my friends 🍁delicious food on the table,...
  • Are you thinking about launching a coaching or consulting practice? Here are some things to think about before you go into business for yourself : ❔ Why are you drawn to starting a business? ❔ What will be the benefits of working for yourself vs. for someone else? ❔ Are you...
  • As I write this I’m resting my sore body after an incredible full day of hiking and climbing mountains. I’m feeling a good tired. The one where you know you did good things. Your body is tired but your mind and spirit are FREE! Some time ago, when I developed the...
  • Join us at the Align Retreat from October 14-17 to: ✔ Gain clarity about your work to do in the world ✔ Get inspired in nature, surrounded by amazing & smart women who will champion you ✔ Find your voice so you can move forward in your next steps with confidence ✔ Reignite your...
  • What's something you thought would be really difficult - insurmountable even - until you accomplished it? Perhaps... 👍 that first job ✔️college graduation ➡️ask for a raise ❗ start a business ☑️ give your first speech And then the ones the followed weren't quite as difficult as the first, were they? ⭐What's something that's easy now...
  • This week was a fun and important one. Through my volunteer work with LeanIn I led a team to pull together an event to elevate the conversation around women's economic empowerment and what our potential mayors might implement, should they become the next Mayor of Calgary. I was so pleased...

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Free Workbook: How-To Guide to Get Your Business PR Ready

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