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I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

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How Busy Parents Manage End of School Year Mayhem

How Busy Parents Manage End of School Year Mayhem

I’ve been writing a lot lately about the “May Mayhem,” the “June Crazies,” and the “End of School Year Sillies.” Whatever you call it, for those of you with children in school, I find life ramps up several notches starting in about early May and ending with a big “hurrah” when school is out in June (for my northern hemisphere friends).

I put a call out on my Facebook profile last week for feedback from those in my community for how they “get through.” What are their “tips” for managing this particularly crazy season?

Interestingly, instead of time-management tips, scheduling advice and exclamations of “Just say NO!” the feedback that came was all around grounding, reconnecting with what’s important, and doing what you need to calm your internal chaos.

Do You Need a Boost?

Do You Need a Boost?

5 Tried and True Strategies to Give Yourself a New Year Boost You know it’s January. When. Everything is slow to get started. The engines of motivation are churning very slowly. Or maybe it’s like a car trying to start on a really cold morning. You hear a sound as the...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

Join me on my journey to build a deeply satisfying life.


Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

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I share regular emails with my best articles, books I love, podcasts I enjoy, and ideas I'm sharing with my clients. Designed for the successful, creative, career and business-loving woman who wants it all... even at the same time.

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