What’s Next for YOU?

Helping ambitious women achieve deeply satisfying lives.

I help career-minded, business-loving women create more satisfying lives, businesses & careers. Book a free conversation to find out where coaching can take you.

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Join me on my journey to build a deeply satisfying life.

What’s Next For YOU?

Are you doing all the right things in your work and life… yet something’s missing?
Get support and community as you grow your busy, beautiful, ambitious life.

Personal Leadership Coaching

Business Mentorship

WEEKLY POSTS TO HELP YOU TAKE YOUR NEXT BOLD STEP

How The New Year Is Like A Bend in the Road

How The New Year Is Like A Bend in the Road

You have to Slow Down Before You Can Speed Up Again. You can picture it. You’re driving down the highway. The pavement is dry, the sun is out and it’s a great driving day! You’ve got some tunes on the radio and you’re singing along. You’re in cruise control. And for...

Do you have the courage to make the right decisions?

Do you have the courage to make the right decisions?

The decision-making tool that absolutely changed my life. Decision-making. We make countless decisions every day. What shall I have for breakfast? Will I go to the gym or not? Who’s picking up the kids from school? Where shall we go on holidays? Is online or in-person...

Meet Susan

Hi! I’m Susan. Leadership Coach. PR Strategist. Community Builder. Family Adventurer. I love life. Love my family. Love my work and love to travel. And I’ve never been very good at taking “no” for an answer. I’ve never been very good at sitting back and making choices about what I wanted to spend my time on, because quite frankly, I wanted it all. How could I have a fulfilling career and personal life too, without giving anything up?

These are choices that women, in particular, seem to have to make every day. How can we have a fulfilling career and a dynamic family life? How can we figure out what should be our priorities so what’s most important to us doesn’t suffer? How can we admit – out loud – that sometimes our achievements at work do mean more to us than our family, while often we will choose family over work? How can we build successful careers in the face of equally achieving spouses, children and big life choices?
It’s called Balance. It’s called figuring out our priorities, confidently living our lives, creating careers and building businesses that serve us. It’s called having it all at the same time. Is it possible? I’m here to tell you that YES it is!

Meet Susan. She’s a career-loving, family-centred, community-building Mom who would love to coach you to your truest answers to help you build that career, that business, that life that you know is possible for you.

GET INSPIRATION... DELIVERED!
Join me on my journey to build a deeply satisfying life.

Award-Winning
PUBLIC RELATIONS STRATEGY

Strategic Public Relations connects businesses and organizations to their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

Susan formed Elford Communications in early 2003, shortly after resigning from her corporate communications role in a major international energy company, in an effort to achieve more work/life balance for her young family while still meeting her desire to build effective communication programs for organizations so that their voices could be heard and their strengths celebrated.

Today, Elford Communications focuses its 25 years of experience on serving the small business owner and not-for-profit organization as Susan and her team mentors, teaches and leads its clients to creating public relations programs that showcase their strengths and build their reputations.

Are you an organization that wants to be heard? Learn how you can benefit from Elford Communications’ suite of services.

 @susanelfordbiz

  • Join us on December 3rd to Accelerate your 2022 at our first of 3 CEO Days! We’ll focus on: ⭐ A celebration of what went well in 2021 ⭐ Where you are with your business targets for the year. (Don’t worry if you didn’t create any, we’ll do that for 2022 together.) ⭐...
  • Are you a glass half-full or a glass half-empty kind of person? When something doesn't go the way you wanted, what do you do? Commiserate? Bury yourself in self-soothing food , drink or Netflix? Beat yourself up? OR, do you: ➡️ review what went well ➡️ review what didn't go well ➡️look for...
  • Did you know November is Family Violence Prevention Month in Alberta? There are many different ways you can take a stand against family violence and abuse. ⭐LEARN more about family violence and abuse ⭐HELP someone you know or think is being abused ⭐SPEAK UP start a conversation about family violence and abuse ⭐PARTICIPATE in...
  • What should you be doing in your CEO time? Think anything that will help move your business forward. For example, the business owner should always be marketing. In the beginning of building your business, it could take up 80% of your time. This includes things like: 👍 contacting colleagues and connections...
  • You have to Slow Down Before You Can Speed Up Again You can picture it. You’re driving down the highway. The pavement is dry, the sun is out and it’s a great driving day! You’ve got some tunes on the radio and you’re singing along. You’re in cruise control. And for...
  • It's that time of year again! Time to put aside the busy work and reflect on the year that was and map out the year you want to have happen. Here's why you need to put a CEO Planning Day into your calendar: ✅ REFLECT & REVIEW : Celebrate your...
  • Whatever you think about Brendan and the "bro's" as my crew of women-centred business owners refer to many male business coaches out there, I do agree with this - your impact expands the more you are connected with YOU and the work you're here to do. The early work many of...
  • Have you read "The Leveraged Business" by Fabienne Fredrickson? So many of my clients are so busy they don’t feel they can fit in one more thing. Fredrickson’s book is about shifting your mindset so you can leverage your strengths and get more done while serving more people in the same...
  • Our "Sage" has been described as the "wise whisper" of our soul by @shirzadcharmine of Positive Intelligence fame. As I reflected on that beautiful analogy this week, something very practical emerged alongside this awareness. So many of my clients are trying to reach BUSY WOMEN with their marketing and are using...
  • In my perfect work week I carve out time every week for what I call “CEO” time. As the leader and the doer in my business, I need to be sure I’m planning my next steps and have the big picture vision of my business trajectory in mind, not just...

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Free Training: Personal Balance Equation

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Free Workbook: How-To Guide to Get Your Business PR Ready

Free Workbook: How-To Guide to Get Your Business PR Ready

 

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