Small business owners are some of the most creative and resilient people around. This certainly holds true when looking at the inspiring examples of how local businesses have continued to thrive throughout this pandemic.

Even in times of crisis, entrepreneurs have quickly launched adaptable campaigns to strengthen their brand reputations, communicate their corporate values, and even support our local community at the same time.

Take a look at these great examples of creative PR campaigns launched by local businesses around COVID-19:

YYCFoodTrucks launches food truck drive-thrus

This initiative brings together Calgary’s best food trucks (complete with social distancing measures) to the parking lots of Calgary’s malls. Watch their social media channels for the next drive-thru dates!

Costume designers create protective gowns for frontline workers

While filming for shows like Wynonna Earp and Black Summer are on hiatus, Calgary film and theatre costume designers are eager to help sew protective clothing for frontline workers.

Deli owner increases pita bread production for the Calgary Food Bank

Cedars Deli has lost 50% of their business due to the pandemic but is still sending thousands of fresh pita breads to the Food Bank from their small family-run factory.

SophieGrace, Madame Premier and Mandy Stobo’s public health heroine t-shirts

Two local fashion brands, SophieGrace and Madame Premier, have teamed up with artist Mandy Stobo to create limited-edition t-shirts celebrating three Canadian public health heroines of the COVID-19 outbreak.

Restaurant owners donate over 150 meals to families in need

Although restaurant sales at Yegna, a new Ethiopian restaurant on International Avenue, have suffered due to the pandemic, the owners still chose to give back to the community.

Do you know any other creative ways businesses are building their brands during the pandemic? Share your stories with us in the comments below! You can also read about a few more in All Is Not Lost: Small Businesses Build Their Brand During COVID-19 Crisis.

To your success, in business, in your career, and in life,

Susan Elford

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Personal Balance Equation Workbook ABOUT SUSAN ELFORD

Susan Elford is a PR Strategist & Leadership Coach who especially loves to work with people who want it all: a fulfilling career or business while living a balanced life. Susan helps her clients get real about their strengths and celebrate and promote them so they get more of what they want: success at work; success in business & success in life.

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