Strategic Public Relations connects businesses and organizations with their clients, customers and investors by building effective relationships with them. A good communications and public relations strategy will ensure an organization’s goals are being met, in part, because they have built effective ways to communicate with their audiences.

  • Are you a small business or a not-for-profit organization?
  • Do your clients understand what you do?
  • Are they responding to your offers and services in a way that shows you are reaching them?
  • Do you have a strategic plan for your communications?
  • Do you wish you could be heard a little more clearly?

 If YES, then Public Relations can help you get the word out, and also build strategic, authentic relationships with the people and organizations your business or organization needs to succeed.

Public Relations Case Study: BP Canada Corporation

BP Case StudyAdept at maneuvering through webs of tangled issues, Elford Communications has helped corporations build clarity of messaging and creates communications programs that move the business goals of the organization forward, through consensus-building and a team approach. Case Study BP Canada – in 2010, in the extremely sensitive environment following the Macondo incident, Susan Elford worked with BP Canada to develop a process to create their first Corporate Sustainability Review. Working as a liaison between BPs head office in London, England, and BP Canada, Susan adeptly managed the many sensitivities and complex processes inherent in building an environmental report for one of the most watched energy companies in the world. In 2011, Susan prepared their second report and now the process continues to be used as BP continues to prepare these reports annually.

Susan’s career in Strategic Public Relations has spanned over 25 years, and includes a wide range of corporations, governments, small businesses and non-profit clients. From offshore oil to provincial politics, marketing agency to corporate communications, strategic thinker to creative writer, there aren’t many industries that Susan’s career in communications hasn’t touched.

Today, Susan and her Communications Consultancy, Elford Communications, works primarily with entrepreneurs and small to medium-sized businesses.

Susan and her team have designed a unique model of service developed primarily for start-ups and organizations with a small budget.

Do you have the people to implement but don’t know what to do? Have Susan and her team create a winning custom-built strategy that will give you the strategic approach and the tactics you need to succeed. You can decide how much or how little of it you want to implement through your own resources or with the support of the team at Elford Communications.

Susan and the team at We Make Stuff Happen will teach you to build social media programs that showcase your stories, so you can be heard, reach your ideal customers, build your business and achieve success through effective communications strategies.

Have Susan and her team mentor, teach and lead your business or organization to create public relations programs that showcase your strengths and build your reputation.

Run with Georgie Case Study: Public Relations for Entrepreneurs

When Georgie Islip moved to Calgary from London, England in 2012, she had an idea: to create a running coach business with boot camp classes in her neighbourhood in Calgary. Catering to women and those who want to take their fitness to the next level, Georgie needed a plan to get her message out there. Susan is one of Georgie’s biggest fans and boot camp addicts. Together they developed a communications plan and a calendar of communication events for Georgie to follow as she promotes her business. Effective, affordable and custom-made, it made the difference.

Case Study: Calgary John Howard Society

Calgary John Howard Society (CJHS)– while Susan was originally brought in, in 2008, to help plan the Calgary John Howard Society’s 60th anniversary event celebration, her work turned into leading the communications of an important public consultation to help relocate CJHS’ halfway house from Ramsay to Manchester in Calgary. The complex and heated web of opinions surrounding this project were managed extremely well through clear, unwavering messaging where Susan counselled her client to always be open, honest and upfront, and finding common ground between all parties.

Entrepreneur Testimonial:
Run with Georgie

“Susan helped me develop a communications strategy for my personal training/running coaching business. Susan provided a simple, clear and effective strategy for me to use. I hit my target number of online clients in record time! I would definitely hire Elford Communications again.”

Georgie IslipGeorgie Islip
Mobile Fitness Coach
Calgary, AB

Corporation Testimonial:
Tonik Group

“We hired Elford Communications to strategize and execute a multi-platform pilot campaign in Calgary for Essilor Canada. The project needed local PR expertise. Two former colleagues referred me to Susan at Elford Communications. Susan is extremely professional in the planning and strategic thinking stage and is very generous of her time and counsel. I would definitely hire Elford Communications again. Susan’s local market insights were so valuable for a global company such as Essilor.”

Suzanne HouleSuzanne Houle,
Tonik Group Image
Montreal, PQ

Not for Profit Case Study: Calgary Horticultural Society

Calgary Horticultural SocietySusan managed the marketing and communications for the Calgary Horticultural Society through their 100th anniversary celebrations, moving their annual garden show from the Stampede Grounds to Spruce Meadows and bringing participation of the annual garden show from just over 4000 participants at the Stampede Grounds to over 10,000 with the move to Spruce Meadows. Knowing how to manage small advertising and PR budgets with maximum results is something Elford Communications does well.

Not for Profit Case Study:  Calgary Counselling Centre (CCC)

Calgary Counselling CentreSusan worked with the CCC through leading their annual Bravest Men Event with Pinball Clemons during Grey Cup 2008. Susan managed the media attention this superstar football player received and turned it into positive media coverage for the CCC’s cause of building awareness around and reducing family violence with their supporters, Dragons Den icon Brett Wilson, former mayor, Al Duerr, and the Toronto Argonauts’, Pinball Clemons.

Are you a small business with a small budget?

Are you a small business with a small budget? Then you may be interested in our training programs, offered in partnership with We Make Stuff Happen and eligible for Alberta and BC Job Training Grants. Susan and her team will teach you to build social media programs that showcase your stories, so you can be heard, reach your ideal customers, build your business and achieve success through effective communications strategies.

Small Business Case Study: Great Events Catering

Great Events CateringSusan worked with this business in 2014 as they launched their first fine-dining restaurant, The Bow Valley Ranche Restaurant in Fish Creek Park.  Brought in for her writing skills, Susan helped guide the organization through the essential background key messaging and communication planning before moving into the website design needed to launch their new restaurant in style.




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