by Susan Elford | Aug 13, 2025 | Happiness, Leadership, Success
*Originally published Feb 2017, updated August 2025 I remember the day I watched my 11-year-old step onto the stage at her music recital with confidence.She had two performances – one voice, one piano. The auditorium was full of expectant parents and other... 
by Susan Elford | Oct 10, 2024 | Family, Success, Work / Life Balance
Have you ever thought to yourself: I will be happy when I have X. I will be successful when I’m making X. I will know I’ve made it when I’m driving X make of car. I will be satisfied when I’ve lost X much weight. The inherent flaw in the thinking that you will... 
by Susan Elford | Jun 3, 2023 | Career, Happiness, Work / Life Balance
7 things I Wish I’d Known When I Was 17 NOTE: I originally wrote this blog post five years ago when my eldest turned 17. This week she turns 22. We are celebrating her as she graduates with an Honours Science degree in Kinesiology this month and she continues to... 
by Susan Elford | Mar 12, 2020 | Business, Career, Highlight, Leadership, Success
3 Things that Hold Women Back from Self-Promotion and What to Do About It “I’m a server god!” exclaimed my 14-year-old daughter after volleyball practice one evening. “I got every single one over the net and I’m awesome!” My husband and I chuckled at how quickly the... 
by Susan Elford | Mar 8, 2020 | Business, Career, Highlight, Leadership, Success
Strong, inspiring women throughout history (or herstory) have contributed to every single aspect of Canadian life – from science to politics to justice, music and sports – the list goes on. In honour of International Women’s Day, here are five inspiring Canadian women...
