by Susan Elford | Oct 17, 2025 | Career, Success
Boundaries. Comfort zones. Edges. These words have circled around me for years — in my work, in my coaching, and in my life as a mother. For so long, I believed my job was to create comfort — for my clients, my family, and especially for my two girls. I was the soft... 
by Susan Elford | Aug 13, 2025 | Happiness, Leadership, Success
*Originally published Feb 2017, updated August 2025 I remember the day I watched my 11-year-old step onto the stage at her music recital with confidence.She had two performances – one voice, one piano. The auditorium was full of expectant parents and other... 
by Susan Elford | Jun 12, 2025 | Business, Business Relationships, Career
What I Learned About Time Management from a Doctor, a Hairdresser, and a Waiter One typical weekday evening, while I was busily making dinner, overseeing homework at the kitchen table, and externally trying to problem solve the fact that my childcare provider had... 
by Susan Elford | May 15, 2025 | Business, Career
Early on in my Leadership Coaching practice that focuses on serving professional women, I became aware of something I found to be concerning. Client after client would show up with signs of burn-out, frustrated at not being recognized at work and reveal hidden... 
by Susan Elford | Oct 10, 2024 | Family, Success, Work / Life Balance
Have you ever thought to yourself: I will be happy when I have X. I will be successful when I’m making X. I will know I’ve made it when I’m driving X make of car. I will be satisfied when I’ve lost X much weight. The inherent flaw in the thinking that you will...
