The 2019 Social Media

Director Program

Have Susan & her team train your staff directly – onsite and online – in an exciting partnership with long-term Social Media expert Jonathan Christian from We Make Stuff Happen!

Are you a small to medium-sized employer that could be doing more to market and promote your business in an online world? Do you have big dreams and a small budget? Do you sometimes wonder if it’s too late and how are you ever going to “catch-up” in the world of online marketing? Elford Communications has the solution!

Are YOU showing up where your clients spend their time?

The days of direct mail and paid advertising are rapidly becoming has-beens. Enter social media and building relationships with your ideal clients and customers, online and offline. Social media is now the King of marketing. If you’re not meeting your clients in this space, where are you meeting them? What do you need to know to do business in the online space using new-age social media and content marketing combined with the wisdom of public relations strategies? Our team has the answers for your team.

About the Social Media Director Program

Join Calgary-based PR & Communications Strategist Susan Elford (Elford Communications) along with Social Media Expert Jonathan Christian (We Make Stuff Happen) for an in-depth and enlightening training program. Learn how businesses are dominating marketing through tried and tested techniques leveraging the full power of the Internet and social media.

We offer a series of comprehensive group trainings combined with VIP individual hands-on attention to evaluate your current online marketing and public relations strategies; revamp your existing approach, and train your staff to implement your revised strategic plan going forward.

With the Elford Communications and We Make Stuff Happen partnership, our team works alongside your key employees using our 70+ combined years of strategic communications, public relations & online marketing experience along with our latest training modules to maximize every opportunity within your business to help your business grow successfully. Just for Alberta-based businesses, our Social Media Director Program is tailor-made for the small business owner’s marketing staff.

Filled with big ideas to serve small business, this exciting, customized and detail-oriented training serves small businesses through 150 hours of tutelage, hands-on evaluation and guidance over a 4-month period.


Class begins February 16, 2019

Feb 16, 2019 – May 31, 2019

The Social Media Director Program
With Susan Elford & Jonathan Christian

This program includes a mix of onsite training, weekly webinars, virtual office hours, private mentoring and accountability, and ongoing feedback on your work. Members of our team will work with each trainee both individually and in group classes, benchmarking your progress and supporting you in developing your company’s online marketing and communications strategies.

Meet Your Instructors

Susan Elford, APR, CPCC, PCC
Susan Elford, APR, CPCC, PCC

Expert Content Writer & PR Strategist

Susan Elford is a Leadership Coach to career-loving women and PR Strategist to not-for-profits and small businesses. President and Sole Proprietor of Elford Communications and Susan Elford Coaching & Consulting, Susan stepped away from her corporate communications career in late 2002 to launch Elford Communications. Prior to launching her business, Susan’s career in communications served at senior advisory levels in the provincial government of Newfoundland, building communications programs for energy companies in Canada, and as a senior consultant in agency work that served clients in telecommunications, government, energy and private business.

Jonathan Christian
Jonathan Christian

Social Media Trainer, Speaker & Consultant

Known by his Team as the “Chief Imagination Officer,” Jonathan was born an enthusiastic and creative entrepreneur. He started his marketing agency in BC in the fall of 2004 and has been working with small businesses ever since, helping them leverage their story across multiple channels. In 2008, he switched his strategy to major on Social Media. He is a Canadian-based, Industry Expert and excellent Trainer. With a big picture approach to business development and brand storytelling, he and his team at We Make Stuff Happen have successfully trained over 600 businesses in the art of Social Media Engagement & Content Marketing.

About the Canada-Alberta Job Grant

 Eligible Alberta employers can apply for government funding to help their employees access training opportunities. You may qualify to have 2/3 of the training cost covered by the Canada-Alberta Job Grant. Review the criteria below or book a complimentary call with us to learn more.

The total number of training hours is 150. The cost of program is $14,997.00, plus GST. To be eligible to apply for the Canada-Alberta Job Grant, a payment of $14,997.00 plus GST must be paid in full prior to the course start date and prior to submitting your application to the Alberta Government.

What Clients Are Saying

“This program offers a creative and productive way to help entrepreneurs develop a business plan that is meaningful and connected to your full life. Susan’s expansive, creative and methodical approach created a clear way for me to connect what’s intrinsically important to me to a new business field.”

Diane Rennie, CPCC, APR

Co-Active Coach & Communication Strategist

“Jonathan has changed our business from a page with no interaction to one that reaches hundreds and thousands daily. He is the real deal, he always goes the extra mile to help his clients. It pays to get it right from the start and hire an expert, social media is vital to any business these days and without guidance with the ever changing algorithms and platforms, you will be left in the dust. I can’t recommend We Make Stuff Happen and Jonathan enough.”

Crystal Michel

Co-Founder, Honest Birth Talk

Book a Call Now!

To learn more, book a complimentary strategy session with us.


Contact for more information.

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