APRIL 13-17

From Employee to Entrepreneur

Build Your Business Like You Mean It
A FREE 5-day lunchtime intensive for women ready to turn their side hustle into something real

RSVP NOW

So instead, you keep toggling between employee and entrepreneur — building when you can, wondering if you’re doing it right.
This five-day intensive is designed to help you answer one powerful question:

What would it take to build your business like you actually mean it?

Over the course of five focused lunchtime sessions, we’ll explore the foundations of building a sustainable business while still working in your career. Each day we’ll cover one key element that moves you from side hustle energy to intentional business building — with practical insights you can immediately apply.

(Have I piqued your interest? Read on!)

FIVE DAYS | FIVE CONVERSATIONS | ONE CLEAR PATH FORWARD

What the Week LOOKS LIKE

Each day we’ll meet live for 45 minutes at noon MT.
You’ll receive a short worksheet each day to help you apply what we cover.

Day 1 — Design Your CEO Vision
What does success
look like for you?

Day 2 — From Employee to CEO
The Mindset Shift That Changes Everything

Day 3 — Your Fastest Path to Cash
Design your unique revenue roadmap

Day 4 — Step into the Spotlight
Visibility attracts revenue: the courage to be seen

Day 5 — Your Pillars of Possibility
The five pillars of sustainable success

What’s Next For YOU?

You’re a professional woman who:

Has a side business or idea that you want to monetize

Has proven you’re capable in your career – but know there may be another chapter

Wants more time freedom and control over your schedule

Is tired of building your business in scattered moments with no real structure

Wants to know if turning your side hustle into a full hustle is actually possible

You don’t need to quit your job.
You don’t need to take huge risks.

You need a clearer path forward.

The Truth About
the Side-Hustle Stage

Most women already have the capability; what they’re missing is a clear structure for building their business in a way that actually works, and the belief that this is possible.

It’s always going to be a side-hustle if you keep thinking of it like a side-hustle. The good news: you can have a successful side hustle and build it consistently, while still earning reliable income elsewhere.

But the struggle is real, it can show up as:

Inconsistent momentum – the “stop/go” loop
Lack of clear structure – no one to be accountable to, so you can put it off for another day, right?
Feeling alone in the process – being a solopreneur is lonely at the best of times. This in between stage is even worse.
Second-guessing every decision – no one to bounce ideas off of
Wondering if you’re being unrealistic – how will you know this will work?

What you really need is strategy, structure, and support.
That’s exactly what this experience is designed to give you.

Save Your Seat

From Employee to Entrepreneur 
Build Your Business Like You Mean It

Weekdays: April 13-17 (Mon - Fri)

Noon MT (45 minutes each day)

Hosted Online

Join a group of thoughtful women
exploring their next success chapter.

Investment: Just your time. It’s FREE!

“If you’ve been quietly wondering whether your business could become something real – this week is for you.”

Before I attended Susan’s Align Your Next Year CEO Day, my biggest challenge was planning my time so that I was able to work in my business, with my clients, but also on my business so that I could grow it strategically. The CEO day really helped me identify those activities that I really needed to be doing to grow my business and then structure my time and energy so I could effectively do that work. I really enjoyed the tools and tips, as well as the community and connection. Susan creates a really open and safe space to share, learn and experiment.

Lindsay White

Founder & CEO of High Voltage Leadership

Absolutely attend- you won’t regret it!! These days are gold for any CEO – to help build vision and inspire next steps forward. Susan has a real talent for getting you to dig deep into the reason you went into business in the first place to then inspire new growth in the areas you want to develop. I love the community of entrepreneurial women- it was refreshing to get perspective and input from many different industry leaders. The exercises and thought-provoking insights make this day a valuable brainstorming day for every CEO/entrepreneur ready to move to the next level.

Jennifer Bunzenmeyer

Naturopathic Doctor

“Participating in Susan Elford’s year-long mastermind program was a transformative experience for both my business and personal growth. The program’s structure provided a solid foundation for consistent progress. The addition of quarterly one-on-one coaching ensured I received personalized guidance tailored to my unique needs. Throughout the year, Susan’s program helped me gain clarity on strategies to elevate my business. I left with tangible approaches to implement and newfound confidence in how I communicate. While my primary goal wasn’t to attract more clients, I found that since completing the program, I’ve been able to approach potential clients with greater clarity, operate with a structured approach to business development, and even enjoy the sales process—something I never thought I’d say! Opportunities are now flowing more naturally, requiring less effort on my part, and I credit this to the skills, strategies, and mindset shifts I developed under Susan’s guidance. I highly recommend this program to anyone looking to grow their business while simultaneously developing themselves.”

Nic Etheridge Calder

Whole Systems Leadership

Hi I’m Susan!

I know what it takes to walk away from a successful career and bet on yourself — because I did it.

For years, I thrived on the fast pace of managing high-stakes PR campaigns, navigating media issues for government and industry leaders, and building programs that made a real difference. By every measure, I was doing well. But something wasn’t adding up. I wanted more — more freedom, more alignment between the work I was doing and the life I actually wanted to live.

So in 2002, not long after my first daughter was born, I left the corporate ladder behind and started building a business on my own terms.

It wasn’t a straight line. It took soul-searching, research, and years of figuring out how to stay true to my work, my family, and myself — all at the same time. That process became the foundation of everything I teach today.

Now I work with ambitious women who are done waiting for permission to go after what they really want. Women who have a side hustle with real potential and are ready to stop treating their dream like a hobby.

My belief is simple: success is personal. Nobody gets to define it for you. And you don’t have to give up what matters most to get there.

In From Employee to Entrepreneur, I’m teaching insights, tools and essential mindset shifts in a free 5-day lunchtime intensive to help you stop dabbling and start building.

If you’ve been waiting for a sign — this is it. I’m ready when you are

What Could Change in a Week?

Join a group of thoughtful women
exploring their next success chapter.

Clarity

Clarity about what you’re building and what success looks like.

Momentum

Start moving from occasional effort to intentional action.

Structure

Learn the foundational elements every sustainable business needs.

Confidence

Begin seeing that this path might be more possible than you realized.

Community

Connect with other smart, thoughtful women navigating the same transition.

What makes
this week different

This week isn’t about hype.

It’s about possibility grounded in reality.

You’ll explore:

• What’s truly possible for you • What the transition could look like • What it takes to build a business that actually supports your life

You may discover that what you’ve been building quietly on the side has far more potential than you realized.

I call this becoming a Possibilitarian.

Someone who begins to see what might be possible — and then builds toward it.

Become a Possibilitarian

Someone who starts looking at their ideas, their experience, and their quiet dreams…
and begins to see what might actually be possible.

This week is where it begins.

Together we’ll explore:

What may truly be possible for you
What the transition from employee to entrepreneur could realistically look like
What it actually takes to build a business that supports your life – not consumes it

You may begin the week with an idea as “just a side thing.” By the end of the week, you’ll see how to make it your thriving business.

Are you ready to become a Possibilitarian?

If You Feel Like You’re Standing Between Two Worlds…

You don’t have to abandon your professional ambition to create a life with more freedom.

Many of the women who eventually build successful businesses started exactly where you are now.

Very capable. Purposefully deliberate. Deeply curious.
Standing between two worlds.

This week? Let’s explore what could be possible if you started building your business like you mean it. Join us, for this FREE five-day lunchtime training series.

I’ve seen so many women succeed and they started right where you are now.

I believe in you.

From Employee to Entrepreneur

What would it take to build your business like you actually mean it?