by Susan Elford | Aug 18, 2026 | Career, Confidence, Featured, Leadership
I’ve been thinking a lot about ancestral heritage lately. It’s a common theme for me when I return to my homeland every summer. There’s something about having my feet on the soil where generations of my family once stood — and where we still stand... 
by Susan Elford | May 21, 2026 | Career, Confidence, Leadership
When the Story Stops Making Sense Sometimes crisis is not the event itself, but the moment you realize the old story no longer fits. Last week, I had the opportunity to attend a coaching workshop about the use of story in coaching. One idea has stayed with me ever... 
by Susan Elford | Mar 17, 2026 | Career, Confidence, Leadership
A Stage Many Ambitious Women Experience But Few Talk About. There’s a strange stage almost no one talks about. It’s that space in between being employed and knowing there’s something more or different for you and → having the courage to do something about it. It’s the... 
by Susan Elford | Feb 12, 2026 | Leadership, Work / Life Balance
The Year of the Fire Horse: Courage, Clarity, and Forward Motion I’ve never paid much attention to the Chinese zodiac — until this year. Not because I suddenly know more about it, but because I keep hearing about it. In conversations, in writing, in passing comments.... 
by Susan Elford | Dec 11, 2025 | Leadership, Work / Life Balance
The last 12 months have been a ride. This time last year I had just finished walking a 60km multi-day hike in the deep south of New Zealand, we celebrated Christmas beachside and looked ahead to a 2025 that was filled with question marks. One thing felt certain,... 
by Susan Elford | Aug 13, 2025 | Happiness, Leadership, Success
*Originally published Feb 2017, updated August 2025 I remember the day I watched my 11-year-old step onto the stage at her music recital with confidence.She had two performances – one voice, one piano. The auditorium was full of expectant parents and other...
