by Susan Elford | Aug 18, 2026 | Career, Confidence, Featured, Leadership
I’ve been thinking a lot about ancestral heritage lately. It’s a common theme for me when I return to my homeland every summer. There’s something about having my feet on the soil where generations of my family once stood — and where we still stand... 
by Susan Elford | May 21, 2026 | Career, Confidence, Leadership
When the Story Stops Making Sense Sometimes crisis is not the event itself, but the moment you realize the old story no longer fits. Last week, I had the opportunity to attend a coaching workshop about the use of story in coaching. One idea has stayed with me ever... 
by Susan Elford | Mar 17, 2026 | Career, Confidence, Leadership
A Stage Many Ambitious Women Experience But Few Talk About. There’s a strange stage almost no one talks about. It’s that space in between being employed and knowing there’s something more or different for you and → having the courage to do something about it. It’s the... 
by Susan Elford | Aug 31, 2021 | Confidence
The decision-making tool that absolutely changed my life. Decision-making. We make countless decisions every day. What shall I have for breakfast? Will I go to the gym or not? Who’s picking up the kids from school? Where shall we go on holidays? Is online or in-person...
