Registration for the brand new Aligned Business Collective is now open! Be one of the first to join the latest group opportunity from Susan Elford, designed to serve your new and growing business.

Community, Coaching and Mentorship for the new and emerging entrepreneur who doesn’t want to grow her new business alone.

The Aligned Business Collective is a new offer from Susan Elford that brings the community and group coaching from the Accelerate! Mastermind and merges it with the teaching and mentorship from the Accelerate! Your Business webinar series.

Now offered in a beautiful and powerful collective to provide you, the new and emerging business owner, with Clarity of focus, the Confidence to make it happen, and the tools to Communicate your message so you can consistently attract the Clients you are seeking. All while building your business in Community.


Registration is ongoing until 30th June 2022 and will re-open in September 2022

 “I’ve seen inside almost every kind of organization in this country and worked with hundreds of female professionals and the sad truth is there are so many unhappy people out there. Some people look for happiness in a paycheck, in doing the “right” things and in ticking all the boxes. What if you got to design your own box on your own terms? One way you can do that is by harnessing your gifts and strengths by designing a business that showcases the impact you can have on the world by being uniquely you.” – Susan Elford

You’re not meant to build your new business alone. 

 Are you ….

  • overwhelmed with where to turn?
  • afraid you’re going to screw it up?
  • secretly afraid you’re going to make it big?
  • don’t know where to focus your time and energy?
  • feel impatient and like you’re wasting time working on the wrong things?
  • like money is flying out the door faster than it’s coming in?

I bet that somewhere, deep down, you know there has to be an easier way!

There is – learning from someone who’s been there, developing the essential marketing and communication tools you’ll need as an early-stage business owner, and maximizing your energy by focusing on the RIGHT things, not ALL the things at the same time.

The Aligned Business Collective is for you if you’re an early-stage entrepreneur making less than 75K in your business, you’re experiencing some (or all!) of the above, and you’re ready to do the work to make this dream of yours come to life in a real way

My business mentoring and coaching programs have helped countless new and emerging business owners design, build and grow their service-based businesses.

If you’re looking for a supportive, knowledgeable, and confidence-boosting environment to grow your business, market effectively, and build success, I invite you to explore what the Aligned Business Collective can offer you.

My reason for offering The Aligned Business Collective is simple:

I love helping the new and emerging self-employed entrepreneur, like you, grow your business in a way that lets you live your life exactly as your want.

A place where you can be successful ON YOUR OWN TERMS,

Doing what you know is YOUR WORK TO DO


After offering group mastermind programs for many years, I have redesigned my business program based on what I’ve seen. The new entrepreneur is looking for three key things:

CLARITY – about her next steps. She’s looking for what’s important to focus on now and wants a proven methodology and roadmap to help her get there.

CONFIDENCE — to show up in a new way, confidence to believe in herself, and the confidence to really stand in the world on her own two feet, making the difference in the world she knows she is here to make.

COMMUNICATE — her message with impact and purpose. Not everyone is a marketer, but if you are self-employed this is a skill you need to develop. The Aligned Business Collective gives you the tools to get yourself marketing ready, so you can show up with confidence, communicate with clarity, and attract the clients you are here to help.

COMMUNITY — design, build and grow your business in community. When working alone, it’s often too easy to give up when things get hard. By surrounding yourself with others working toward a similar goal, you’ll get motivation, support, and friendly competition to push yourself just a bit further than you would have done on your own.

Some days your big goals may seem impossible. On “those” days when you most want to give up, you need to lean on your community the most.


I joined Susan’s Mastermind because I was looking to increase my reach and visibility. I wanted to land more clients, pivot to the new world with no in-person events and network online. I wanted strategies, support and accountability to move closer to my goals. Now, I feel more confident and I also feel better knowing I’m not alone in some of the struggles and hard parts of being a solopreneur. The Accelerate! Mastermind was such a great experience. I’m really glad I did it. It helped me move forward as CEO of my business, with a built-in support system and cheering section.

Brandy Payne

Workplace Mental Health Consultant, Calgary, Alberta

When I signed up for Susan’s Mastermind I was looking for consistency – a space that I could show up on a regular basis to be supported so my business could grow. I wanted to increase my monthly income and create a system that made this income reliable and consistent. After working with Susan in her Accelerate! Mastermind program, my business and mindset is in a different place compared to when I started with her.  What’s more, my last two months have been the highest revenue I’ve made so best to keep doing what is working and I’ve re-enrolled for another session! Tracy Guillet Clinical Social Worker/Owner of Quiet Pathways, Calgary, Alberta

Building Your Business Has Never Been More

Fun & Rewarding!

The Aligned Business Collective is ideal for you if you are a new or emerging self-employed entrepreneur in growth mode who is looking for guidance to build your business, camaraderie as you do it, and the structure to hold yourself accountable.

It’s a 6-month minimum commitment program that offers a mixture of working ON your business and IN your business. Through focused planning, program creation, marketing development and a confidence-boosting atmosphere, the Aligned Business Collective teaches you the “how” and then supports you with coaching, accountability and community as you implement the “what.”

“I love having the regular focused time to put my business on the front burner and truly be the CEO of my business. It’s time I put aside for me to think about my business in a different way. This can make all the difference to my business growth.” – Lindsay White, Mastermind Member

Having been the CEO of her small business, Elford Communications, and now Susan Elford Coaching & Consulting for almost 20 years, Susan has been around the block when it comes to building repeatable business success. Passionate about supporting women entrepreneurs to build the business they dream of so they can enjoy all aspects of their life, keeps Susan engaged and motivated to support small business owners lead with confidence, develop repeatable marketing systems and programs and design a business that allows work to fit into her clients lives, versus the other way around.

“Susan’s the whole package – she has years of PR and business experience, is a leadership coach who gets small business and she cares about balancing her family around her work. I love working with Susan because she gets the full picture of success.” – Gina Bell, Mastermind Member

Now, more than ever, is the time to make sure you get your business moving in the direction you want to go, without wasting time trying to figure it all out on your own. Inside the Aligned Business Collective you can take focused time to keep your pipeline of clients flowing, or perhaps you need to pivot your business model to provide services virtually. Whatever your business goals are this year, being held accountable and supported by a knowledgeable community of business owners who have your back is a model for business growth that keeps many coming back for more each year

As a member, you will enjoy…

Focused marketing and sales strategy to reach your revenue goals – even amidst the current economic climate.

Structure to keep you accountable and moving towards your goals – even when there’s so much competing for your attention.

Mindset shifts so big, you’ll wonder how you ever survived before.

A coach and group of like-minded entrepreneurs who “get it” and provide valuable feedback and business knowledge.

An all-access pass to my inner circle and the methods I’ve used to scale my own business, along with insight into the ways I am navigating these uncertain times too.

A PR Strategist in your back pocket with 28+ years of experience who knows big business strategies and offers those insights to you on a small business budget.

We meet on the first and the third Tuesday of each month from 10:00-11:30am Mountain Time. Each week, Susan teaches another strategy for growing your business and then we work on tailoring it to your unique business, all designed with you in mind

Bonus: 3 Business-Building CEO Days are included!  CEO Day #1 Accelerate your year. CEO Day #2 Accelerate Your Visibility, CEO Day #3, Accelerate Your Plan

Pay in full bonus: A savings of more than $400 plus one VIP 60-minute coaching session ($500 value).

Here’s what previous group participants have to say:

“I signed up for the Accelerate! Mastermind because I wanted to grow my business in an increasingly resonant direction, and get more clarity on what I wanted my focus to be. I wanted to increase my clients, increase engagement with potential clients, gain clarity and focus and get more stable in my business. I loved the community model, listening to other folks unpack things that I wouldn’t have been able to put the same words to yet absolutely resonated with my experience.”

–Nic Etheridge Calder, Organizational Development & Leadership Coach, Calgary, Alberta

“I loved the group energy, the accountability, the opportunity to share and ask questions with a thoughtful and helpful group of people, and of course Susan’s leadership. Through coaching and informing from a place of years of communication and marketing and PR background, while also bringing out the best of the group in service of each member. This Mastermind would be especially suited to a solopreneur in the first 5 years of business for a place to learn, grow and get support.”

–Adele Fedorak, Leadership Coach & Speech Language Pathologist, Calgary, AB

The Aligned Business Collective

The Aligned Business Collective offers a series of teachings on how to build your business and build your marketing program intermixed with the opportunity to work in your business with accountability and group coaching support.

· We run the first and the third Tuesday of each month with additional bonus Office Hours & Open Coaching announced as we go through.

· 6-month minimum is required to get the support needed to move the needle in your business.

· Bonus CEO Days throughout the year for concentrated bursts of business development

· Pay for a full 6 months to receive a bonus: A savings of more than  $400 plus one VIP 60-minute coaching session ($500 value).

Q: Will this really help my business or is this just another community?

This isn’t just another community you have to show up for, the Aligned Business Collective will become the anchor in your week that you look forward to. It’s the place where you get to show up, be you, share real challenges and successes and get real-world help to move you forward, each and every week.

Q: I’ve been in other group programs, what makes this one different?

This Business Collective offers a mix that I’ve never seen anywhere else: a blend of working on your business and in your business, all while being guided in a small group and impactful environment. It offers a blend of the “being” and the “doing.” Successful business owners don’t succeed by doing all the things, they have to take a step back and look at their business strategically and from the CEO seat on a regular basis. And when you’re a solopreneur, then you have to get busy and do the things too. In the Aligned Business Collective, we offer both.

Q: Will Susan be working with me personally?

This Business Collective is not like so many you see offered online. This one is the real deal. Susan leads each session and works with each member individually. This is a small group of no more than 8 members. Susan is in the private Facebook group each week and offers focused support to each member. More 1:1 time can be added to your program at any time at exclusive member-only rates.

Q: I’m really new to my business, I’m not sure if this is the right fit?

This Business Collective is ideal for those who have been in business for five years or less. It’s also for seasoned professionals who want to relaunch a program or get back to basics with their marketing. If you’re looking to differentiate yourself in a crowded marketplace or elevate your voice and your brand to attract more clients in a consistent way, this Business Collective is for you.

Q: Is the content delivered live or do I have to watch recorded videos?

All content is offered live and in real-time. Recordings will be available if you happen to miss a week, but you won’t want to! Being present fully and in real-time is the best way to participate in this program.

I’ve crammed as much as I can think of into this opportunity. I care deeply about the success of business owners designing, building and living their life and their business on their own terms.  Join us, won’t you? To your success, in business and in life, Susan Elford, APR, CPCC, PCC Leadership Coach, Business Mentor, PR Strategist

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