by Susan Elford | Apr 11, 2024 | Business, Featured
Think of the last time you heard a keynote speech at an event. What did you remember from it? Did you remember what they were selling? Did you remember what they were wearing? Or did you remember the stories they told? Unless I take notes, I find I remember one or two...
by Susan Elford | Jan 18, 2024 | Business
Hint: Understanding your target audience is key! You might think that because I have a background in communications and marketing, creating a marketing strategy for my own business comes easily. The thing is, the marketing platforms and ways of reaching people have...
by Susan Elford | Sep 11, 2023 | Business, Featured
When I began offering coaching to business startups and corporate executives, many of them would request in-person sessions. Of course, I accommodated that as much as I could, but coaching in-person can be time consuming with travel time involved, and consequently...
by Susan Elford | Aug 3, 2023 | Business, Featured
It might seem like an oxymoron to think of growing or scaling your small business – even as a solopreneur – so that you take a worry-free holiday. But it’s true. The more leveraged your business is, the easier it can be to take a holiday. When I think back to the...
by Susan Elford | Jan 18, 2023 | Business, Featured, Success
How Bravely Do You Hold Your Boundaries? Recently, we were skiing as a family over the holidays. We were at a ski hill that has many lifts and areas of the mountain to explore. Some areas of the mountain are so far away from the main lift, in fact, that the hill...
by Susan Elford | Nov 15, 2022 | Business, Featured, Personal Leadership
Time Management is an often sought-after topic that repeatedly comes up with my clients. How do I get more done in less time? Why do I always feel like I’m behind? My days at work are filled with meetings and I have to work at night/on the weekends to catch up. How do...
